“The average click through rate for Advocate-shared content such as the reviews and testimonials they create plus branded content and offers is about 50%. This is about 10X higher than click through rates for traditional online marketing.”
“Fourth, advocates spread branded messages for free - that is marketing brands don’t have to pay for which lowers the overall ROI of a campaign or sales push.”
Recently, I’ve received an increasing number of emails from “business people” looking for advice on how to get a job at a startup. Most have the same story, “I could go work at a big company, but want to join a startup. One problem: I don’t know where to start the process.” Everyone knows how to…
I wrote a post a few weeks back about the concept of a 10X Hustler which unexpectedly got over 10k page views. Since then I’ve seen a few other pieces about the nature of BD - I loved this one in particular by another YC alum, Chris Steiner about how Biz Dev is a clever name for dirty work….